OVERVIEW

La Victoire is a boutique luxury residential development in Boston's Bay Village neighborhood, a conversion of a historic church into a collection of bespoke 1 to 3-bedroom residences at 25 Isabella Street. The project sits at the intersection of sacred architecture and modern luxury, and the brand reflects exactly that: editorial, atmospheric, and unapologetically distinct.

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CCREATIIVE built and maintains the project's marketing website and serves as the ongoing creative resource for all digital assets needed to bring the development to market. The original brand identity and logo system were developed by a separate agency, our role has been to steward that vision faithfully while expanding it across every touchpoint required to sell the units.

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